Project MyDNA

Capturing and sharing stories from the heart that can make an impact, ones of adversity - but also those inspiring stories where people have stepped into their greatness and are using it to make the world a better place.

The goal is for nobody to feel alone on their journey because there is always someone who understands precisely what they're going through

A Message From The Founder

Have you ever come across something that feels like a breath of fresh air? I may be a little biased, but that's Distinct Nation Alchemy. It's not just any other brand out there. It's a rebel with a cause, a vivacious dance on top of those old rulebooks. Picture being that writer who doesn't just jot down words but crafts dreams, adventures, and stories the world hasn’t even dared to dream of. This isn't just a brand; it's our heartbeat, our leap to take the road less traveled.

Now, here’s our mission—and it's unapologetically audacious. The aim is to extend our hands across the globe, arming every person with the tools to be their own heroes, their own alchemists, to wake up to their eternal greatness so that our services are no longer needed. Yes, I literally want to put myself out of business. Sure, there’ll be raised eyebrows, puzzled looks, and maybe even a few skeptics mumbling about me being a tad bit crazy. But here's a little secret: the magic happens in the unconventionality.

What’s at the core of Distinct Nation Alchemy? It's beyond just growth and evolution. It’s about smashing through those walls we sometimes don’t even know we’ve built, that hold us back. It's about equipping you to own your narrative, igniting that fierce, radiant energy inside. And trust me on this, it’s not just about standing out. It’s about feeling connected and elevated. We're building a sanctuary, a place where you aren’t just another face, but a cherished member of a family. A family that roots for you, believes in you, and always has your back.

The moment you embark on a journey with Distinct Nation Alchemy, something shifts. That sleeping being inside? It comes to life. You feel connected, inspired, and those daunting challenges, those towering peaks life puts in your path? They transform into stepping stones. At the end of it all, you realise, with every beat of your heart, that you aren’t just floating through some story—YOU ARE THE STORY. You’re the lead, the hero, the legend. And guess what? All that magic, every dream, every aspiration, every ounce of greatness you're aiming for? It’s all there waiting for you. It’s time to dive in and awaken.

- Drew Xavier Pitcher

Anxiety Alchemy

A pre-recorded guided session that combines breath-work, visualisation and NLP in order for you to transform your anxiety and step into a realm of calmness and clarity

You see things; and you say ‘why?’ But I dream things that never were; and I say ‘why not’.

— George Bernard Shaw

Transformative Workshops

Diving into the intricacies of human potential. It's not just about removing limitations and redefining what’s possible; it's about ensuring you remain nurtured, resilient, and balanced in the process. Reaching the pinnacle of human potential is a marriage of skill and art.

Get To Know The Man Behind The Brand